SEO/SEM is a serious business field, a lot of people including me, a marketing newbie, don't even have a very clear understanding about it. Today, I asked Vanessa Barokas, the Digital Strategist& SEO specialist of Infor|Hook&Loop (She is also my colleague during my internship with Infor) to explain this area that with full of mysteries.
Vanessa, thank you for taking this interview for my blog! First of all could you please introduce yourself?
Hello! My name is Vanessa Barokas, I’m the SEO specialist for Infor|Hook&Loop. I was born in France; I grew up in Turkey. I studied in Turkey and Belgium majored in sociology. In 2012, I moved to the US to see what I can do in the global arena, I marketing in Baruch College. My first job in US was an internship in a startup. Then, I found my first SEO job at EducationDynamics, and that’s how my digital marketing journey started
Could you please introduce your current position at Infor|Hook&Loop?
I’m the SEO specialist at Infor. I am coordinating with the marketing teams to make sure we have the best performance on SEO. I also work very closely with the Infor Retail team to make sure the inforretail.com is correctly maintained, audited and optimized for SEO.
Could you please provide more information on SEO? What is SEO today is different from the past, and how we should do SEO properly for a website?
SEO is more than just keywords nowadays, and Google is getting smarter and smarter everyday However, keyword is still a very important component of an SEO strategy. SEO today is more about content and team work. You have to work with content team, social media team, website team etc. No one is waiting for your company to create content. You have to promote your content, and build relationship with other websites and make sure that you have quality backlinks. That would show your website is valuable and credible.
Sounds like a hard work. Why do you want to be an SEO specialist then?
I think the digital space is growing; SEO is a very new profession with a bright future. It’s a dynamic and quickly changing space that keeps you alive and curious. You need to constantly educate yourself, read the new stuff and figuring out what is going on in this world. Such kind of fast pace work excites me!. I am really happy I work in digital marketing
So you want to be young forever?
Why not? (Smile)
How to be a great SEO expert like you?
I used to read SEO related content for at least 30 minutes everyday. Forum is actually a great place to go, you can find some really great insights in the discussion boards. Also, follow popular SEO blogs, thought leaders etc.…. The second suggestion would be networking with the SEO experts. Always make sure you keep learning, testing and. It’s a long term game, be patient you will not see results right away. Use tools that will help you insights and help you make data driven decision.
Here are some SEO tools FYI:
Thank you for all your insights and suggestions, at last, could you please provide some tips or suggestions for the International student.
I understand that coming to the US is a very hard path for most of the international students. I would say the first thing to keep in mind is you need to be patient. Patience is the key. Sometimes you get really frustrated from your job your visa status and the situation makes you feel like you will never see the end of the tunnel. Stay strong and be patient, be a hard worker. The first job is always the hardest to find, but once you have your first one, and gain some experience, you will find your way to something better. I know New York is a very expensive city, but salary shouldn’t be your only motivation to stay in a job. Make sure the company will sponsor you.
As long as you are patient and you are a hard worker you will be successful.