After one-week spring break, I am back! I actually also rethink about my blog content strategy, it appears to me that most of my audience like my blog posts, but they don't love it! Also, they are just too shy to leave any comments. Therefore, I will add a completely new category to my blog next week! Additionally, the "Personal Ad Picks" will be not just present the US ads, you will see the brilliant marketing approach from all over the world! Stay tuned my friends!
So, back to today's theme, let's take a look at a piece of work from Russia.
- Advertising Agency: Voskhod, Yekaterinburg, Russia
- Creative Director: Andrey Gubaydullin
- Art Director: Vladislav Derevyannikh
- Copywriter: Maria Kozhevnikova
- Published: March 2016
Sneaky. That's the only word I can think about. What makes this approach unique is the insight that they find. People drive in the garage or underground tunnel, they lost their radio signal, and it is annoying, so Motiv Telecom and Voskhod, Yekaterinburg use this method not only reduce the suffer from losing the radio signal but also reach these people with a very strong message: you can still get the 4G signal of Motiv Telecom even in the garage or underground.
Creativity can not only on the content, it could also be used in the way to approach the audiences. Get sneaky, find the insights on audience's lifestyle, behavior and other perspectives of their life, find something that annoyed them, and solve those problems through creativity. At most of the times, audiences would listen to the message from someone who can solve the problems.