Now the Super Bowl is over, I am sure it was really overwhelming for most marketers in the US, juggling between the party in the house and the game and the social media would be very fun but also exhausting at the same time. For me, I also have to text everyone I know in China for the Chinese new year. Yes, Super Bowl and Chinese New year are in the same day this year.
After such a exciting night, I woke up today and felt kind of exhausted. When I was brewing my coffee, I was trying to remember what commercials are still in my head after so many things happened. Only few commercials pumped up, and clearly stored in my mind, and here is the list:
1. Jeep- Portraits
- Client: Fiat Chrysler Automobiles Jeep
- CMO: Olivier Francois
- Director of FCA U.S. Brand Advertising: Marissa Hunter
- Head of Jeep Advertising: Kim House
- Jeep Advertising Manager: Nicole Pesale
- Agency: iris New York
- Global Creative Director: Sean Reynolds
- Associate Creative Director & Art direction: Marcus Liwag
- Executive Creative Director: Lisa Bright
- Copywriter: Winston Noel
- Designers: Nicole Monzon & David Penn
- Head of Planning: Dipti Bramhandkar
- Account Manager: Allison Benoit
- Executive Producer: Guy Quinlan
"WOW", that is the only word I have for this commercial. If a good commercial is a short novel with a good story, this commercial is like a poem that carved on the brand of Jeep. The message is so strong and clear that even a person like me who comes from a different culture background can get this message so easy. The copy writing is beautiful, the portraits are powerful, put them together, makes my personal favorite SB50 commercial. Great job Jeep and iris New York.
2. Snickers: Marilyn
- Advertising Agency: BBDO, New York, USA
- Chief Creative Officers: David Lubars, Greg Hahn
- Executive Creative Directors: Gianfranco Arena, Peter Kain
- Creative Directors: Scott Mahoney, Dan Oliva
- Director of Integrated Production: David Rolfe
- Group Executive Producer: Amy Wertheimer
- Executive Producer: Alex Gianni
- Executive Music Producer: Melissa Chester
- Managing Director: Kirsten Flanik
- Global Account Director: Susannah Keller
- Account Director: Joshua Steinman
- Account Manager: Tani Corbacho
- Account Executive: Jocelyn Choi
- Group Planning Director: Annemarie Norris
- Senior Planner: Alaina Crystal
- Senior Communications Planner: Sean Stogner
- Celebrity Talent and IP Rights Acquisition: Brad Sheehan / The Marketing Arm
- Production Company: O Positive
- Director: Jim Jenkins
- Executive Producer: Ralph Laucella
- Executive Producer: Marc Grill
Who is the genius who puts Willem Dafoe in a Marilyn Monroe's dress!? This commercial keep the continuity of Snickers brand which is "you are not yourself when you are hungry." It is a funny, entertaining piece of content to consume during the break time of Super Bowl. The reason why this commercial is still in my head is probably the WTF moment in the beginning when I see an angry middle age male is wearing the iconic Marlyn's scene. Great job BBDO New York & Snickers.
3.Toyota- The Longest Chase
Advertising Agency: Saatchi& Saatchi, Los Angeles, USA
Why it stuck in my head? It's ridiculous. I have to say when everyone is talking about storytelling this year, only few Super Bowl commercial did that, this commercial is one of them. It's like a consumable, totally fictional, entertaining, and sort of exciting novel. Also, it did everything a product commercial should do like introduction of the product function. My concern for this commercial is that I'm afraid this ad is probably not telling the truth, but a good ad has to tell a truth, especially it is a product commercial, not a brand commercial. Everyone knows fiction novel is great, but no one actually believe these novels are true.
These ads didn't pump up in my head immediately, but they are still very impressive to me, in a kind of unexpected way...
1. Bud Light: #GiveADamn
Advertising Agency: Anomaly, USA
British Accent 101, how to condemn drive drunk in a British way. Give a damn m8!
2.Hyundai- First date
- Advertising Agency: INNOCEAN Worldwide, US
- Chief Creative Officer:
- Creative Director: Bob Rayburn
- Associate Creative Director / Art Director: Jose Eslinger
- Associate Creative Director / Copywriter: Carissa Levine
- Director of Integrated Production: Carol Lombard
- Executive Producer: Harry Lowell
- Producer: Shefali Valdez
- Group Account Directors: Michelle Agnew, Nicole Timerson
- Account Supervisor: Allison Morrissey
- Media: Ben Gogley, James Zayti
- Head of Strategy: Frank Striefler
- Planning Director: Kathleen Kindle
Not the commercial, Kevin Hart and the song "Another Bite the dust" from Queen.
3. Mountain Dew Kickstart: Puppymonkeybaby
- Advertising Agency: BBDO, New York, USA
.......A weird, creepy stuff, thanks for the nightmare.