This is the first Blog of "Personal ad picks" category, I will post my personal favorite ad of the week, I probably will also post some classic ads and share my opinion. I hope you enjoy this.
Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Directors: Alberto Ponte, Ryan O'Rourke
Copywriter: Ed Harrison
Art Director: Sara Phillips
Agency Executive Producer: Matt Hunnicutt
Agency Producer: Erin Goodsell
Production Company: Superprime Films
Director: Rick Famiyuwa
Executive Producer: Rebecca Skinner
Associate Producer: Julie Gursha
Visual Effects: Mill LA
Sound Design: Barking Owl
Editor: Angus Wall
This is my first blog, I would LOVE to start with my long time admired agency Wieden + Kennedy. They have been worked with Nike for over 30 years, and still haven't been fired, which is extremely rare in the advertising industry.
This ad perfectly present how creative the Wieden+Kennedy can be. This Youtube display ad has been watched over 4.2 million times AS A YOUTUBE VIDEO, not mentioned the actual advertising impressions. The comments under the video are almost all positive with 18663 likes and 339 dislikes. Wieden+Kennedy and Nike shows how to do the youtube display ad with a truly creative and entertaining content.
I know some would criticize this ad is too expensive and unnecessary, but, it's so hard to buy loyalty with money. Nike did it through cooperate with W+K.