It's really hard to define our guest speaker: Joshua Spodek, because he achieved in so many different area, and it's so hard to define him with a name of job title or big name company. So I would just copy and paste his Twitter Bio...
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Personal Ad Picks: Canon - "Canon Instazoom"
Everyone is talking about how to leverage the social media for the marketing approaches, the mistake that a lot of marketers are making is the social media approaches are the same as the marketing approaches we experienced on TV or Newspapers. The only thing they leverage on the social media is just the "picture" and "video" features on the social media. How to leverage the social media and create an engaging, playful, and informative experience, (and maybe cheap) on social media? Canon and Dentsu Singapore recent work show exactly how the social media should be use in the marketing field.
Read MoreTips from the Pros:MARTIN MURPHY- Global Client Lead @Twitter
Yes, the person above with countless trophy is the person I interviewed last week, Martin Murphy. The video below shows the works he participates in Shanghai China. Therefore, without further due, let's see what he says about the multicultural experience and his suggestions for the rookies.
Read MorePersonal Ad Picks: SK-II "Leftover Women"
I really want to share a piece of work from my own country China. I saw this work few days ago, and I was literally clapping for this video. The problem it reflects, the issue it discussed, the statement it made, and the insight they discover is definitely great not just for advertising, but also for the Chinese society. The video is about four minutes long, but it definitely worth your time.
Read MorePersonal Ad Picks: McDonald's Japan- "The Future Me"
What makes you want to work in McDonald? The low income? The busy work? The unfriendly consumers? Well, McDonald Japan just tried a new approach to recruiting the high school students and college students to work in McDonald as part-time worker, and the result is actually impressive...
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