Everyone is talking about how to leverage the social media for the marketing approaches, the mistake that a lot of marketers are making is the social media approaches are the same as the marketing approaches we experienced on TV or Newspapers. The only thing they leverage on the social media is just the "picture" and "video" features on the social media. How to leverage the social media and create an engaging, playful, and informative experience, (and maybe cheap) on social media? Canon and Dentsu Singapore recent work show exactly how the social media should be use in the marketing field.